A healthy amount of content and coverage has been doing the rounds about the DB5 model used in the film.Ĭoke created a campaign empowering people to be James Bond with a stunt in Antwerp Central Train Station in Belgium. The TV is supported by print advertising, as well as promotions across the website and a dedicated issue of Omega’s exclusive lifestyle magazine Lifetime.Īston Martin opted to pass on the big marketing spend, instead using PR, its website and the content created by the Skyfall marketing team to ride the waves of the films. Omega released a trailer-style TV campaign to promote the seamaster Planet Ocean watch worn by Bond in Skyfall. As part of the campaign, Heineken will host exclusive experiences in iconic locations giving consumers the opportunity to compete in challenges to win prizes. The TV, print and digital campaign, incorporates an interactive game experience, which picks up where the TV ad ends inviting viewers to take part in a number of challenges to crack the case. Heineken launched an integrated campaign ‘Crack the Case’ featuring Daniel Craig and Skyfall Bond girl Bérénice Marlohe. Yet only one brand, Heineken, went to the trouble of creating an immersive branded entertainment campaign, with the other sponsors opting to let the film’s action provide the entertainment for the marketing. A slew of brand campaigns looking to leverage off the film and its iconic character have launched around the world.Īll these campaigns draw on the iconic character, some create Bond-style storylines, some use actual footage and some have enlisted the latest Bond, Daniel Craig to star in the ads. The brands associated with the film have invested millions for the privilege and have subsequently spent more money ensuring everyone knows about it. As a brand property the opportunities are endless, so it is no surprise that the latest Bond film Skyfall is dripping in product placement as brands scramble to be associated with the Bond juggernaut.įrom stylish suits (Tom Ford), elegant watches (Omega), cool gadgets (Sony), and fast cars (Audi and Aston Martin) to his choice of drink, which is no longer just a vodka martini as Bond now also enjoys sucking back Heineken and Coke Zero – Bond is the ultimate brand ambassador.
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